Friday, August 6, 2010

The Stylish Planner is coming to Charlotte!

I am so super excited that one of my very favorite people, Jeannine Kennedy, is bringing her The Style Plan workshop to Charlotte! Jeannine is the owner of Favor Events of Atlanta and the founder + editor of The Stylish Planner blog. I met Jeannine this past spring at Eventology and can honestly say that she has changed the way I think about myself and my business!

{The lovely Stylish Planner herself! She has the BEST red hair!}

The fabulous Shanika Butts of SJB Weddings & Events is hosting the day long workshop at her boutique, The Bridal House on Monday, August 23. This workshop is open to ALL wedding & event pros- not just planners! So all of you photographers, stationers, pastry queens and the like should be sure to join us for this great workshop! {PS: You can read Shanika's blog post on the workshop here}

Here is more info on The Style Plan:
The objective of The Style Plan is to clearly show the importance of having a strongly defined and consistent image. I believe that image is so much more than just your physical appearance.

During the workshop, we will discuss three key areas of our image as follows:
-Virtual Image = website, blog, online ads, and social media
-Business Collateral = cards, stationery, brochures, books, albums, etc. & their packaging
-Personal Image = YOU, the person – outward and inward

The Style Plan topics will include:
- My story of how The Stylish Planner came to life
- Why creativity and passion are crucial to your business
· Overall image case studies of 3 celebrities
· Overall image case studies of 3 successful wedding professionals
- Looking the part – why image matters and should be consistent
· How your website, blog and social media use convey your image to others
· Why your business collateral should be more than just your card and a price sheet
· Basic style guidelines such as dressing for your specific profession & dressing
for various events
· Your self-promotion plan: interacting with vendors and clients, promoting
yourself at networking events and through social media
· Why you MUST maintain all areas of your image on an ongoing basis & how to do it.

Each attendee of The Style Plan workshop will receive the following:
- Self Analysis Worksheet: Virtual Image, Collateral Image & Personal Image
- Target Market Analysis Worksheet (are you reaching who you are aiming for?)
- Professional Biography Worksheet
- Dress Codes Defined Reference Sheet
- Weekly Wardrobe Planner
- Wedding submission tips and guidelines
- Image Maintenance Worksheet
- Complete Style and Image Resource List – with discounts for goods + services
for attendees

This is sure to be a workshop that is both fun AND educational for anyone in the industry, so be sure to register today by clicking HERE! Hope to see you there!


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