Wednesday, August 18, 2010

Kickin' off the Green Shoes :: Changes are coming!

Exciting news! Green Shoes Weddings & Events is undergoing a major makeover! So much so that we're even changing the name itself! This, of course, means a new logo, website/blog, marketing materials and all the fun that comes with those decisions! As much as I love my current logo, it was a late night labor of love from myself & Lucy and was never intended to be a "permanent" logo. Although I didn't initially intend to change the name itself, I've been exposed to so much inspiration, knowledge and even a little soul searching as it relates to this business and industry as a whole and decided that kicking it up a notch would be a good move at this point! I admit, it has been overwhelming at times, but I'm so excited to give y'all a little preview of what I have up my sleeve!

{Photo Credits: 1: Hanson Mabry 2: 3 & 10: Anthropologie 4, 5 & 9: CB2 6, 13, & 14: Target 7: Status Serigraph
8: Font Bros 11: Green-Inspired 12: Hobby Lobby

This is sort of the "inspiration board" for my new brand, logo, and overall "feel" of my company. When I started this journey, the amazing Jeannine Kennedy (from The Stylish Planner & FAVOR Events) gave me some great ideas and pointers on how to make sure that my new brand was a reflection of me as a person and as a wedding planner.
When I sent Jeannine my first round of "inspiration" her assesment of what I sent was that my style said "
Kate Spade, with a little bit of Anthropologie and a hint of Lilly Pulitzer." I laughed out loud- she had described my style perfectly! The important thing for me as I've gone through this process has been to stay true to myself and make sure that my brand accurately conveys my personality and style. And with the help of Jeannine and my fabulous graphic designer, Jessica Bishop from Jess Lehry Designs I think I've accomplished that!
The color scheme in the collage (with the green & blue squares and gray rectangle) & the font sample are both from my new logo! I love the blue & green color combo but knew I didn't want it to look or feel too beachy or tropical so I tried to steer more towards an olive-y green and a darker turquoise. I'm not quite ready to reveal the new name or actual logo, but I've posted a "snippet" of it below just for fun!

I'm so excited to share my new name and look with far we are on track for a mid-fall launch! I'd love to hear your thoughts on the direction this is going- opinions are always welcome {and comments, too- obviously!} Anybody want to come celebrate at a "re-launch" party before all of the holiday madness gets started?!



  1. Congrats Erica...very exciting for you! We hope the fall "kick off" brings you much success. We can't wait to see the new name & logo :)

    Tonya & Irene

  2. I absolutely love the colors already. Congratulations on your new "Brand", and I can't wait to see the finished product. I am so in for a re-launch party!

  3. Congrats! I look forward to seeing the new name and logo!

  4. Yay! Congrats! Love the colors. I'm so excited for you and can't wait to see your new logo and brand. Looking forward to the re-launch party.

  5. How totally awesome!!! We wish you all the best and can't wait for everything to be revealed!

    E.G. Couture

  6. I've been so impressed with the amount of thought, energy and creativity you've put into this rebranding. Thank you for continually asking my opinion, whether it's used or not! I think the new brand fits you and your business perfectly. I look forward to the full unveiling.

  7. So excited to see your new logo!! I am sure it will be FABULOUS ~ just like you! ~kp

  8. So excited for the big reveal. Loving the colors!!!

  9. re-launch party! I'M IN... let me know ahead of time :) SO excited about it all, and loving the logo snippet!!!