Friday, August 20, 2010

Pretty Inspiration from Style Me Pretty :: Brian + Katherine

I was so excited to see my friend Brian's wedding featured on Style Me Pretty earlier this week! Brian and his lovely bride, Katherine, had a beautiful wedding in upstate South Carolina over the 4th of July holiday weekend. I love the work that Sharon from Smitten Photography does and she did an amazing job capturing the feel of Brian + Katherine's wedding....which was such an amazing representation of them as a couple! Congrats to the new Mr. + Mrs. Hetherington!

I couldn't resist posting my two favorite pictures...the one of Brian is so "him" it's actually amusing. And I love the lighting in the one of them in the field! {Photo credit: Smitten Photography}

Be sure to check out the full post and all the fun details on Style Me Pretty here and Brian + Katherine's full gallery here.
You can also see more photos and info from the bride on the Smitten Photography blog as well!

And speaking of Style Me Pretty, I LOVE that two of my favorite Charlotte photographers, Kristin & Aaron Byrum from Kristin Byrum Photography had an engagement shoot featured on Style Me Pretty's Facebook page! So fun! Congrats to Aaron + Kristin on their feature! So excited to work with them again in April!

Wednesday, August 18, 2010

Kickin' off the Green Shoes :: Changes are coming!

Exciting news! Green Shoes Weddings & Events is undergoing a major makeover! So much so that we're even changing the name itself! This, of course, means a new logo, website/blog, marketing materials and all the fun that comes with those decisions! As much as I love my current logo, it was a late night labor of love from myself & Lucy and was never intended to be a "permanent" logo. Although I didn't initially intend to change the name itself, I've been exposed to so much inspiration, knowledge and even a little soul searching as it relates to this business and industry as a whole and decided that kicking it up a notch would be a good move at this point! I admit, it has been overwhelming at times, but I'm so excited to give y'all a little preview of what I have up my sleeve!

{Photo Credits: 1: Hanson Mabry 2: 3 & 10: Anthropologie 4, 5 & 9: CB2 6, 13, & 14: Target 7: Status Serigraph
8: Font Bros 11: Green-Inspired 12: Hobby Lobby

This is sort of the "inspiration board" for my new brand, logo, and overall "feel" of my company. When I started this journey, the amazing Jeannine Kennedy (from The Stylish Planner & FAVOR Events) gave me some great ideas and pointers on how to make sure that my new brand was a reflection of me as a person and as a wedding planner.
When I sent Jeannine my first round of "inspiration" her assesment of what I sent was that my style said "
Kate Spade, with a little bit of Anthropologie and a hint of Lilly Pulitzer." I laughed out loud- she had described my style perfectly! The important thing for me as I've gone through this process has been to stay true to myself and make sure that my brand accurately conveys my personality and style. And with the help of Jeannine and my fabulous graphic designer, Jessica Bishop from Jess Lehry Designs I think I've accomplished that!
The color scheme in the collage (with the green & blue squares and gray rectangle) & the font sample are both from my new logo! I love the blue & green color combo but knew I didn't want it to look or feel too beachy or tropical so I tried to steer more towards an olive-y green and a darker turquoise. I'm not quite ready to reveal the new name or actual logo, but I've posted a "snippet" of it below just for fun!

I'm so excited to share my new name and look with far we are on track for a mid-fall launch! I'd love to hear your thoughts on the direction this is going- opinions are always welcome {and comments, too- obviously!} Anybody want to come celebrate at a "re-launch" party before all of the holiday madness gets started?!


Friday, August 6, 2010

The Stylish Planner is coming to Charlotte!

I am so super excited that one of my very favorite people, Jeannine Kennedy, is bringing her The Style Plan workshop to Charlotte! Jeannine is the owner of Favor Events of Atlanta and the founder + editor of The Stylish Planner blog. I met Jeannine this past spring at Eventology and can honestly say that she has changed the way I think about myself and my business!

{The lovely Stylish Planner herself! She has the BEST red hair!}

The fabulous Shanika Butts of SJB Weddings & Events is hosting the day long workshop at her boutique, The Bridal House on Monday, August 23. This workshop is open to ALL wedding & event pros- not just planners! So all of you photographers, stationers, pastry queens and the like should be sure to join us for this great workshop! {PS: You can read Shanika's blog post on the workshop here}

Here is more info on The Style Plan:
The objective of The Style Plan is to clearly show the importance of having a strongly defined and consistent image. I believe that image is so much more than just your physical appearance.

During the workshop, we will discuss three key areas of our image as follows:
-Virtual Image = website, blog, online ads, and social media
-Business Collateral = cards, stationery, brochures, books, albums, etc. & their packaging
-Personal Image = YOU, the person – outward and inward

The Style Plan topics will include:
- My story of how The Stylish Planner came to life
- Why creativity and passion are crucial to your business
· Overall image case studies of 3 celebrities
· Overall image case studies of 3 successful wedding professionals
- Looking the part – why image matters and should be consistent
· How your website, blog and social media use convey your image to others
· Why your business collateral should be more than just your card and a price sheet
· Basic style guidelines such as dressing for your specific profession & dressing
for various events
· Your self-promotion plan: interacting with vendors and clients, promoting
yourself at networking events and through social media
· Why you MUST maintain all areas of your image on an ongoing basis & how to do it.

Each attendee of The Style Plan workshop will receive the following:
- Self Analysis Worksheet: Virtual Image, Collateral Image & Personal Image
- Target Market Analysis Worksheet (are you reaching who you are aiming for?)
- Professional Biography Worksheet
- Dress Codes Defined Reference Sheet
- Weekly Wardrobe Planner
- Wedding submission tips and guidelines
- Image Maintenance Worksheet
- Complete Style and Image Resource List – with discounts for goods + services
for attendees

This is sure to be a workshop that is both fun AND educational for anyone in the industry, so be sure to register today by clicking HERE! Hope to see you there!